overview
Founded in 2017, Academy of Speakers is an organisation dedicated to creating the next generation of leaders through the art of public speaking. Originally focused on youth, the founder was ready to move into a new direction and broaden the organisation's impact - aiming to expand its reach to a more diverse audience, including graduates, young professionals, and corporate teams.
The previous website felt informal and featured an outdated design that no longer aligned brand's shift towards a more professional audience. The redesign focused on creating a more modern and user-friendly digital experience that aligned with the Academy’s mission and its new, more mature audience.
From reworking the site architecture to refining the visual identity, the result is a website that not only looks and feels more professional, but also supports the Academy’s growth, reinforces brand credibility, and effectively speaks to both emerging and established leaders seeking to amplify their voice.
